SubWay - The Worlds Largest Restaurant Chain & makers of the SubMarine Sanwiches, are looking to ramp up their presence in the Indian Market. The Connecticut Headquartered, Restaurant Chain, has targetted to grow to 1000 stores in India by end of 2017
SubWay has done well to customise its menu to the Local Flavors --- Its Paneer Tikka, Aloo Tikki Patties, and Other Vegetarian fillins for the Subs, have evoked a Great response .. Also its promotions have been Bang on- whether Communication their USP of 99.9% Fat Free Sandwiches or the Sub of the Day Concept, where one flavor for the day of the week would be at a Lower Price than the Standard Flavors ... a Huge Hit as a Concept
SubWay Currently has 253 Outlets via the highly successful franchise model, and Covers 50 cities in India .. Part of its Expansion strategy would be to focus on the Tier 2 & Tier 3 Markets .. These are the places, where the High Disposable Income, along with the Propensity to follow the health & fashion trends are most readily acceptable ....Currently Subway has presence in almost 100 countries with 36,000 stores through the franchise model ..
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